Brought to you by Groundwork
Learn from industry pro’s on the forefront of online selling for residential contractors. Here we’ll bring you tips and tricks to bring your online presence to a whole new level.
Increase customer awareness and create new customers via your online image!
Groundwork CEO, Jeff Wraley, writes a guest blog post for Nolan Consulting group. In this post, Jeff talks about the shift in sales and marketing that is happening in the trades. Most notably Jeff introduces the “Jobs to be Done” theory and explains how understanding your customers problem, or job to be done, faster can help you win more business and gain life long customers.
Ari Greenbaum is the founder of ConXpros, an exclusive lead generation platform for residential contractors. Ari discusses his business, the trends he’s seen in homeowner search traffic through the year, and how he has built a company culture that values the relationships he has with his customers.
Emily Howard and Andrew Dweyer of American Painting Contractor (www.paintmag.com) join us to talk about the shifts they have seen in how contractors adopt technology, their upcoming Tech Fest event, and the growth of collaboration through coaching groups and online forums.