WHAT HOMEOWNERS EXPECT IN AN “AMAZON PRIME” WORLD

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Groundwork CEO, Jeff Wraley, writes a guest blog post for Nolan Consulting group. In this post, Jeff talks about the shift in sales and marketing that is happening in the trades. Most notably Jeff introduces the “Jobs to be Done” theory and explains how understanding your customers problem, or job to be done, faster can help you win more business and gain life long customers.